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My Bio

Claudia Adair brings more than 20 years of experience as a sales trainer, workshop/group facilitator, performance coach and executive leader to her work in developing successful sales professionals and leaders. She shines at powerfully motivating individuals and organizations to execute winning strategies and achieve exceptional results.

Her deep expertise and intuition regarding the psychological dynamics of selling, her respect for the consumer’s decision-making power, and her emphasis on connection skills offer clients a fresh, radically effective approach to increasing sales, retention, and customer satisfaction. Her high-impact presentations and coaching are inspiring, engaging, and eye-opening.

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Claudia combines a profound understanding of sales strategy and buyer psychology with the ability to clearly differentiate a product or service. Her collaborative approach to partnering with clients as they navigate the complex decision-making process opens up new avenues for success.

As the founder of Transform and Perform (“TAP”) coaching and consulting, her approach empowers professionals to fully “own” their sales processes. She equips clients with dynamic skills, tools, and confidence to act on and achieve their most ambitious revenue goals.

Claudia’s strengths-based coaching methodology also helps individuals and teams “TAP” into and unleash their individual and collective capacities, building positive, service-oriented and productive business environments.

Claudia is an Associate Accredited Coach (ACC) and is a TILT 365 (Positive Influence Assessment) Certified Practitioner/Coach. She is a certified coach in the Living Systems Approach™ to Coaching Collaborative Work Groups and Intact Teams. She is a Certified Assess™ Practitioner. She is on the Board of Directors of the International Coach Federation (ICF) Toronto Chapter and heads its Sponsorship/Partnership Committee.

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My decision to call Claudia for help with the sales side of my business is by far the best one I have made since becoming an entrepreneur.  In the few months we have been working together I have seen a measurable increase in both sales numbers and ROI, but also in the number of “yes” responses our pitches receive. Far from being an uncomfortable, necessary evil to gain new clients, sales has become a natural, organic process that is actually enjoyable.  Clear, actionable advice and invaluable, relevant tools have taken us to the next level, thanks Claudia!
Anastasia Antonakis, Principal at Incite Creative Media House